Marketing Business (MB) Summit 2019

The need to know and interpret Change, innovation and trends presented by the market by becoming able to turn them into concrete opportunities to develop profitable business models and achieve the success we deserve.

How to create an editorial plan that takes into account your business objectives, user search intent and SEO solutions? Eva will explain you how to plan a data-driven content strategy, showing you how to understand search intents and different types of content with Keyword Research and how to do competitive keyword analysis.

Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This presentation will show how!

In this speech, I’m not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I’ll give you something way better. I share my 3+ years of experience in building links and uncover how exactly I land links for our clients (including their commercial pages). I’ll share real stories of how some of my clients have grown their traffic up to 300% and have dramatically increased their number of acquired clients within only a few months after I start working with them. Also, I’ll share what kind of strategies we were using to acquire those links. The biggest plus of my link building approach is that you don’t need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you know what to look for.

Practical Lab: over 1 hour focused on case studies about SEO, CRO and E-commerce. Some speakers will answer to all your questions and doubts.Craig Campbell Black Hat SEO & link building incredible case studies!Joe di Siena:How to sell your product at no cost and generate 60k of Affiliate Commisson in one weeRobert Niechciał :Advanced semantic optimization for Ecommerce – 3x visibility in 2 months – Case study .

Faisal will explain step by step how to analyze the Log Files, which tools to use for SEO and through a case study will show you how to improve the visibility of your website through the analysis of the Logs.

Lessons from my adventures in lorem ipsum on how you can rank for just about any keyword.

I’ll talk about my journey and my progress to reaching my goal of going from $0 to $100k per month growing affiliate sites with SEO, whilst scaling a digital marketing agency and using the profits to reinvest in authority and niche affiliate sites. I’ll talk about how I got started, what I did over the coming 9 months, and where I’m at. I’ll go into detail about the previous two years building my personal brand online, particularly with video, networking, and then embarking on this huge project. I’ll take people step-by-step through the wins, the fails, and the processes and strategies I implemented along the way to hit my target.It’ll be one hell of a story and a hugely beneficial and valuable insight for people.

How important is a good UIX in ecommerce and how much does it impact on the increase in conversions? I’ll show you a case study in which you’ll discover how to approach a Redesign of an Ecommerce and apply the best practices step by step that have led to a 30% increase in sales with an increase in total turnover over the year of one million euros! Not to be missed!

In this speech Luca will talk about how it is possible to tag our users based on their online behavior and how to use this data to improve their experience and, consequently, our performance. To make it more tangible I will show a case study on an Australian ecommerce increasing the turnover through email marketing automation and data analysis.

In this digital age the protection of online identity is a huge problem both for people and for Companies. From online defamation to negative reviews, from domain name protection to the right to oblivion, Alessandro will explain how to deal with the new legal challenges in the age of online businesses where the reputation on the web is one of the main elements revealing secrets, tips and hidden pitfalls.

How to sell a product that nobody knows and nobody searches through an integrated strategy on Google, Facebook and Amazon.