What Our Students Say About Impacting Millions

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What Our Students Say About Impacting Millions
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Do you see other people in your industry getting all the opportunities and wonder, “Why can’t it be me?”
(It’s almost like they’re part of a secret club that you haven’t been invited to…)
It’s frustrating to see your peers…
Land prime spots on podcasts and features in major publications… when you struggle to get people to read your latest blog post.
Announce their book hit #1 on the bestseller list… when you still can’t find a publisher.
Practically sell out a retreat with a $5,000 price tag (plus travel expenses) before it launches… when you’re trudging through free strategy sessions, hoping someone says yes to your program.
Show up as “Special Keynote Speakers” at live events… when you struggle to get people to watch your Facebook Live.
Get invited to speak to your favorite influencer’s mastermind group… while you’re inviting people to virtual coffee dates and getting a lukewarm response.
Casually post a photo of their breakfast on Instagram and get 253 likes… when the only people who like your posts are a small group of close friends and family.
Sure, you’re happy for them.
But at the same time, you wonder why it’s not you. Sometimes it feels like you’re invisible.
You know you need to build your following… and it’s not like you’re not trying.
But here’s the good news…
Generating Publicity & Industry Buzz.
Think about it.
The same people who sell out their premium group programs, write bestsellers, and talk on big stages all have one thing in common…
Everyone seems to know who they are.
They get mentioned on “Top 10” or “People to Watch” lists.
They’re interviewed on multiple podcasts (or they launch their own podcast and land on the New & Noteworthy list).
It’s no accident.
These people have carefully and strategically pursued these opportunities to position themselves as top leaders in their industries.
So, What Can Publicity Do For You?
Yes, it’s amazing when your 1-on-1 clients tell a small handful of their friends about what you’re doing.
But then you’re stuck being “the best-kept secret” in the industry… while thousands of people you could be helping still have no idea who you are.
But when you have media outlets, famous podcasters, experts, and influencers with huge audiences putting YOU in front of hundreds, thousands, or even millions of people, while endorsing your work…
It gives you instant credibility.
It elevates your brand to a whole new level.
It establishes you as a respected, trusted authority.
People take you more seriously – and connect with your message more deeply.
All of a sudden, potential clients show up, excited to work with you – regardless of your prices.
And you don’t have to struggle… waving your hands to get noticed in a sea of other people doing similar work.
What You’ll Learn:
Kick-Off Lesson:
Mastering Your Mindset
Learn to overcome the obstacles that stand between you and your dreams by changing your mindset and seeing yourself as a powerful creator who’s capable of big things.
⏺ Module 1:
Create Your Plan to Become a Media Star
Discover media outlets that are right for you and create an action plan to score these dream opportunities, using them to attract more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
⏺ Module 2:
Get the Media to Fall in Love with You
Make sure that when you pitch yourself to the media, you’re seen as a credible expert. And if you think you’re not ready yet…don’t worry, I’ll take you through a deep dive process to help you figure out how to put your best foot forward.
⏺ Module 3:
How to Pitch, Land, & Leverage Guest Posts
Guest posts can be an easy way to get started with publicity. Unlike print magazines that only publish 10-12 times a year and have limited pages – online publications are always looking for new content. And the returns from one guest post can be massive.
⏺ Module 4:
Become a Regular on Top Podcasts
There’s a bigger opportunity than ever to share your story on a podcast and connect with tens or hundreds of thousands of people in a meaningful way that grows your business. This is one of the best ways to sell high-end services and programs.
⏺ Module 5:
Secure Guest Expert Opportunities
Is your goal to work with some of the biggest influencers in your industry? Maybe you want to secure speaking opportunities at their high-end masterminds or become a guest lecturer in one of their premium groups? This module teaches you various ways to collaborate with influencers and get introduced to some of their most valuable customers – who might just be some of your ideal clients.
⏺ Module 6:
Get Featured in Prestigious Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
⏺ Module 7:
Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.
Your Publicity Mentor
Hi, I’m Selena.
When I started my coaching business, I struggled to put myself out there.
(I’ve always been a behind-the-scenes person – happy to help someone else get recognized and become “the next big thing,” but never pursuing it for myself.)
But I realized if I wanted a business that would REALLY help people, I needed to let myself be seen.
I had the passion and ability to help people make connections. If I wanted to do that on a large scale, I had to take that leap, get publicity, and create my own buzz.
Because my business is not just about me. It’s about the people I’m meant to help.
If I stayed small and comfortable, the people who needed me would never be able to find me. I would go on, picking up just 1 or 2 clients at a time – but never making the true impact I felt called to make.
So, despite being a lifelong introvert who shied away from the spotlight, I decided to launch my business with a bang.
I took the publicity and relationship-building skills I’d been using to help others, and used them to launch my own business.
This program is for you if you are an entrepreneur, expert, coach, or service provider who:
Knows you’re excellent at your craft and desires to help more people
Has a vision board full of goals like TED Talks, writing a book, and speaking on stage
Wants to be a sought-after industry expert with a waiting list of high-paying dream clients
Is ready to step out of your comfort zone and connect with people beyond your old friends and Facebook network
Is ready to scale your business quickly without spending hours and hours crafting content that doesn’t grow your audience
Has a purpose to inspire, motivate, and ignite others, but you aren’t sure how to reach them
What You’ll Learn in Impacting Millions:
Kick-off lesson:
Mastering Your Mindset
Learn to overcome the obstacles that stand between you and your dreams by changing your mindset and seeing yourself as a powerful creator who’s capable of big things.
⏺ Module 1:
Create Your Plan to Become a Media Star
In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.
Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities.
Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader.
⏺ Module 2:
Get the Media to Fall in Love with You
In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience. I take you through a deep dive process to uncover the hidden gems in your backstory that helps you get the attention you deserve.
Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience.
Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV news shows.
Uncover what the media is really looking for when they decide which stories to cover.
⏺ Module 3:
How to Pitch, Land, and Leverage Guest Posts
Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content. In module 3, you’ll learn how to pitch, land, and leverage guest posts to get publicity as quickly as possible.
Create attention-grabbing headlines that editors at sites like Business Insider, Huffington Post, and MindBodyGreen won’t be able to resist.
Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links.
Develop a method to follow up with editors and form meaningful relationships with them, so they’ll want to work with you again and again.
⏺ Module 4:
Get Your Story on Top Podcasts
When you share your story on a podcast, it helps you connect with your audience in a more personal way. And Module 4 shows you exactly how to land the podcast opportunities of your dreams.
Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts.
Learn how to ace your podcast interview: I’ll share important tips to help you prepare for the spotlight, and answer some commonly asked questions surrounding podcast interviews.
Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or join your group program.
⏺ Module 5:
Secure Guest Expert Opportunities with Industry Influencers
If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs, and masterminds – where your ideal clients are hanging out. These visibility opportunities can rapidly grow your business!
Learn different ways you can collaborate with industry influencers to get introduced to their fans.
Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are.
Leverage these guest expert opportunities to enroll more people in your high-end offerings.
⏺ Module 6:
Get Featured in Prestigious Print and Digital Magazines
If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.
Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more.
Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover.
Learn the proper way to follow up and nurture relationships with magazine editors, so you become a trusted resource to them.
⏺ Module 7:
Land Interviews on Popular TV Shows
⏺ Module 7:
Land Interviews on Popular TV Shows
Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the do’s and don’ts of being on TV, so you can make the most of this valuable opportunity.
Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America and more.
Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes.
Get my top tips for creating powerful sound bites that turn new fans into regular clients.
To sum it up, Impacting Millions shows you how to get the publicity opportunities of a lifetime, so you’re the indisputable choice for your ideal clients.
You’ll learn how to strategically leverage publicity to grow your brand and audience like never before!
Exclusive Enrollment Bonuses (Total Value = $10,397)
⏺ BONUS #1: Personalized Coaching From Me (Total Value = $3,000)
You’ll receive 6 Group Q&A Coaching Calls with me, where I can answer your personal questions about landing dream publicity opportunities to grow your business.
⏺ BONUS #2: Monthly Webinars with Senior Media Coach, Lynya Floyd (Total Value = $3,600)
Every month, you’ll also be invited to a Media Mentor Webinar, led by my Senior Media Coach Lynya Floyd. She’s a veteran magazine editor and writer for publications like Money, Glamour, Essence, Family Circle and Cosmopolitan. She’s also helped entrepreneurs, like you, get into Business Insider, Forbes, Entrepreneur, and plenty of top podcasts. Additionally, you can apply to get live feedback on your story ideas, pitches, and messaging!
⏺ BONUS #3: Access to The Master List of Our Favorite Media Professionals, which includes 300+ contacts and email addresses (Total Value = $1,500)
Use our Master List of Our Favorite Media Professionals to find contact information for important media contacts, including staff writers, editors, contributors, and podcasters. Our list ensures you have contact info that’s accessible in one place, to save you time before you scour the internet in hopes of finding the correct person to pitch.
⏺ BONUS #4: One-Year Membership to the Impacting Millions Club (Total Value = $1,500)
Connect with the next generation of influencers and thought leaders!
There’s a saying that your network is your net worth. It couldn’t be more true.
Personally, I wouldn’t be where I am today if it wasn’t for my incredible network of friends and colleagues who gave me access to high-profile visibility opportunities.
I want the same for you, so when you join Impacting Millions, I’m giving you access to the Impacting Millions Club.
The Impacting Millions Club is our private community filled with superstar students and high-achieving entrepreneurs who are doing inspiring work around the globe.
Together, we help each other get to the next level by sharing opportunities and strategies.
For example, if a group member lands a spot on Hay House Radio or a two-page magazine spread, I invite them to share their secrets and answer your questions in a special thread called Insider Shares.
Or…
When someone in the media asks me if I know a great health, business, or relationship expert for a story, I share these “unadvertised” opportunities with you in the Impacting Millions Club private Facebook community.
⏺ BONUS #5: The 60-Day Impact Challenge…with fun prizes you can win! (Total Value = $797)
It’s important to us that you get results during our program, and one way we’re doing that is through “The 60-Day Impact Challenge.”
During this challenge, you’ll follow a step-by-step roadmap designed to eliminate overwhelm and keep you taking small (yet powerful) steps forward as you pursue publicity. These steps build on each other so you get results quickly, making a huge impact on your business.
No more wondering, “What should I do next?”. Each 60-Day Impact Challenge takes the guesswork out of what you should be working on!
And as an added bonus, you get points as you complete each step, and we’ll be awarding great prizes to those with the most points. (A little friendly competition never hurt anyone!)