Tom Critchlow – SEO MBA Executive Presence

Description

Tom Critchlow – SEO MBA Executive Presence
Original Price: 999$
You Just Pay: 109.95$(One Time 88% OFF)
Author: Tom Critchlow
Sale Page:_https://seomba.com/executive-presence/
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: email_Ebusinesstores@gmail.com Or Skype_Macbus87

Become a more confident and effective SEO professional
Learn the communication & business skills you need to level up your career.

• Over 5 hours of videos
• Real examples and case studies
• Financial model template
• Full SEO strategy presentation
• 3 practice scenarios
• Guided emails and weekly assignments

“Tom Critchlow’s SEO MBA course is one of the very few SEO courses that are worth 10x the cost. If you’re interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.
Tom’s vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up.”
Greg Bernhardt – Senior SEO Strategist, Shopify
For SEOs who want to be more effective
In-house SEO Professionals
You don’t have the resources you need and it’s a challenge to persuade your company to invest in SEO.
After 5 weeks you’ll:

• Be able to tie SEO to business value
• Feel more confident advocating for resources
• Have a full strategy presentation to invest in SEO

Agency SEO Consultants
You’re trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.
After 5 weeks you’ll:

• Level up your strategy presentations
• Be able to get clients to invest in SEO
• Feel confident pitching bigger projects to bigger clients

What you’ll learn
How to create buy-in and secure resources for strategic SEO initiatives
How to create a business case for SEO initiatives and a full financial model
How to create effective, compelling presentations for senior executives and the C-suite
How to work cross functionally to get things done inside large organizations
5 Weeks of Intensive Learning with Weekly Assignments
Follow the weekly program or learn at your own pace
Week 1: Good SEO Strategy
Learn how to create an effective SEO strategy that’s more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.
Week 2: The Value of SEO
Learn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.
Week 3: Investment Models
Learn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.
Week 4: Effective Business Presentations
Learn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.
Week 5: Getting Things Done
Learn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.