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The Lean B2B Masterclass + ebook 2nd edition
Original Price: $208
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Author: Étienne Garbugli
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The Lean B2B Masterclass
Learn to build products businesses buy. Follow the process thousands of entrepreneurs are using and quickly get from idea to product/market fit in B2B.
The Lean B2B masterclass will show you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path.
The methodology you’ll learn has been developed over 7+ years and combines insights from hundreds of successful B2B entrepreneurs.
What You’ll Learn?
The masterclass curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. It contains everything you need to reach product-market fit in B2B
- The B2B Opportunity & Setting Yourself Up for Success (25 mins)
- Evaluating Markets & Finding Early Adopters (1.5 hour)
- Finding the Pains of Buyers (1 hour)
- Defining a Product & Validating it With Customers (2 hours)
- Speeding Things Up & Overcoming Common Challenges (30 mins)
- Extras: The masterclass also includes 9+ hours of exclusive interviews with B2B thought-leaders like Dan Martell, Hiten Shah, Sachin Rekhi, and Bob Moesta, pioneer of the Jobs To
- Be Done Theory, fill-in-the-blank templates and worksheets.
Lean B2B: Build Products Businesses Want Ebook (Second Edition)
Get from Idea to Product/Market Fit in B2B.
The second edition of Lean B2B is the result of years of research into B2B entrepreneurship.
It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses.
In this new edition, you’ll learn:
- Why companies seek out new products, and why they agree to buy from unproven vendors like startups
- How to find early adopters, establish your credibility, and convince business stakeholders to work with you
- What type of opportunities can increase the likelihood of building a product that finds adoption in businesses
- How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition
- How to get initial validation, create a minimum viable product, and iterate until you’re able to find product/market fit
- This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
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