Sandy Franks (AWAI) – Core Story Framework
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Author : Sandy Franks (AWAI)
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PROOF COURSE:

Sandy Franks, a seasoned marketer and Copy Chief at American Writers & Artists Institute (AWAI), has developed the Core Story Framework, a proprietary 12-step system designed to help writers craft compelling and effective stories across various mediums.
This framework is part of her comprehensive mentoring program, which aims to enhance storytelling skills by teaching participants how to infuse their narratives with the “Narrative Nexus,” a concept she has honed through years of real-world experience and success.
While specific details of the 12-step Core Story Framework are reserved for participants of her mentoring program, Sandy emphasizes the importance of authenticity in storytelling. She advises writers to be genuine, as readers seek to connect with real individuals and understand their core values and history. Telling your story in an engaging and compelling manner is crucial for building trust and rapport with your audience.
Sandy’s extensive experience in the industry has led her to recommend essential resources for aspiring copywriters. She suggests that every copywriter’s bookshelf should include titles like “Cash Copy” by Dr. Jeffrey Lant, “The Copywriter’s Handbook” by Robert Bly, and “Ogilvy on Advertising” by David Ogilvy, as these works provide valuable insights into effective copywriting techniques.
In summary, Sandy Franks’ Core Story Framework offers a structured approach to storytelling, focusing on authenticity and audience engagement. By participating in her mentoring program, writers can learn to craft narratives that resonate deeply with readers, thereby enhancing their effectiveness and impact in the field of copywriting.