Description
Russ Henneberry – Content Marketing Mastery Course
Original Price: $495 USD
You Just Pay: $39.95 (One Time – 93% OFF)
Author: Russ Henneberry
Salepage_https://www.digitalmarketer.com/lp/content-marketing-mastery/
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: email_Ebusinesstores@gmail.com Or Skype_Macbus87
Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.
Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.
Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.
Content Distribution
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.
Course Details
In this 8-hour course you’ll learn everything you need to know about content marketing. You’ll learn about the right type of content for the right visitor, and exactly how to distribute it!
Module 1
Getting Started
Lesson 1: From the Author
Lesson 2: Here’s What to Expect
Lesson 3: Content Marketing: The What and Why
Lesson 4: The Content Marketing Formula
Lesson 5: Create a Customer Avatar
Lesson 6: Content Marketing and the Customer Value Journey
Lesson 7: The Most Dangerous Myth in Content Marketing
Lesson 8: The “Content Baton”
Module 2
Content that Drives Awareness
Lesson 1: Content that Creates Awareness and Engagement
Lesson 2: Goals at the Awareness and Engagement Stages
Lesson 3: 5 Staple Content “Wrappers”
Lesson 4: Content-Type: Blog Article
Lesson 5: The 10-Point Blog Post Audit
Lesson 6: Content-Type: Podcast
Lesson 7: Content-Type: Video
Lesson 8: Content-Type: Social Update
Lesson 9: What Should My Post Be About?
Lesson 10: How Often Should I Post?
Lesson 11: How Should I Get Traffic to My Post?
Lesson 12: Engineering Engagement
Lesson 13: The Gate: From Awareness to Subscription
Module 3
Content that Generates Leads
Lesson 1: Content that Generates Leads
Lesson 2: Goals at the Subscribe Stage
Lesson 3: Content-Type: Lead Magnet
Lesson 4: 7 Types of Lead Magnets
Lesson 5: The Squeeze Page
Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
Lesson 7: The 10-Point Lead Magnet Audit
Lesson 8: Content-Type: Event
Lesson 9: In-Person Events at the Subscription Stage
Lesson 10: Online Events at the Subscription Stage
Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer
Module 4
Content That Sells
Lesson 1: Content that Sells More (and More Often)
Lesson 2: Goals at the Convert Stage
Lesson 3: Goals at the Ascend Stage
Lesson 4: Anticipating and Satisfying Intent
Lesson 5: Content-Type: Customer Story
Lesson 6: Content-Type: Product Demo
Lesson 7: Content-Type: Product Comparison
Lesson 8: Content-Type: Event
Lesson 9: The Gray Area Between Copywriting and Content Marketing
Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans
Module 5
Content that Increases Retention & Loyalty
Lesson 1: Content That Increases Customer Retention & Loyalty
Lesson 2: Leveraging Awareness Content
Lesson 3: Content-Type: Welcome Email
Lesson 4: Content-Type: About Page
Lesson 5: Content-Type: Packaging and Package Inserts
Lesson 6: Content-Type: Support Documentation
Lesson 7: Content-Type: Events
Lesson 8: Digging a Competitive Moat with Content Marketing
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