Marty Marion – Master Positioning

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Marty Marion – Master Positioning
Original Price: $4497.00
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Author: Marty Marion
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World’s #1 Brand Positioning & Competitive Advantage Expert Spills The Beans After 40 Years.
Learn From Real Life Madison Avenue Agency ‘Mad Man’ Marty Marion:
The Insider Secrets, Strategies & Tactics That Only The World’s Top Brands and Agencies Had Access To UNTIL NOW!
Join My Master Course Now, And Learn The Positioning Secrets Your Competitors Don’t Want You To Know
Positioning Science is the most powerful strategy in any marketer’s toolkit by far. My new MASTER COURSE in Positioning is uniquely created for agencies, brand owners, consultants and marketers in every niche.
As the creator of The Positioning MatrixTM – the world’s first mathematical model for creating a brand’s positioning platform – I literally ‘wrote the book’ on competitive advantage strategy to take massive market share away from your competitors, totally dominate your category and explode your revenue. AND I’M TEACHING IT ALL IN MY POSITIONING MASTER COURSE.
Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.
Positioning is how you totally control consumer and client ‘buying decisions’ about your brand, agency or service in your favor and away from your competitors.
Positioning Is The Foundation For ALL Messaging Across ALL Marketing Channels
Positioning Platform Strategy
Positioning is the FIRST step in creating any brand and all messaging and marketing, across all channels.
You must create your Positioning Platform FIRST, and then you can effectively craft all of your branding elements and messages.
My Master Course will teach you every aspect of how to do this and win.
If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day. Positioning is the ONLY way to stop this fast.
I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.
In my Master Course I’ll be doing LIVE 90-minute intensive coaching sessions every week for 24 weeks revealing the strategies and tactics your competitors don’t want you to know. This is not beginner level stuff you’ve heard before.
This Master Course will also include 6 full hours on ‘The Weaponization of Advertising and Marketing‘ – a subject I have only taught to my private clients. It’s a major evolution in the world of advertising you cannot afford to ignore or be ignorant of. I’m going to teach you how to see if it’s being used against you, how to defend against it, and especially how to use it – with integrity – for your agency and your clients.
My Positioning Master Course will leave no stone unturned with actionable strategies and tactics in every lesson. This is by far the most advanced and intensive program I have ever taught, and I will NOT be teaching this again.
Marty Marion – Brand Positioning Expert
About Me: Marty Marion
With close to 40 years of experience as a principal and senior executive of two of the world’s largest advertising and marketing agencies (think ‘Mad Men’ in the heyday of advertising), and having consulted to and directed highly successful brand positioning, strategic planning and digital marketing programs for agencies and major brands in almost every niche, I have a unique expertise in brand positioning strategy that can make a huge impact on your bottom line. And I’m ready to share it now with you.
I am the author of The Positioning MatrixTM, the world’s first mathematical model for creating a Positioning Platform, and I virtually invented the science of applied de-positioning for advertising and marketing. I’ve been using this successfully for the benefit of my private clients for years, and now it’s available for you and your brand, consultancy or agency (and your clients too!).
I am an admin and moderator of a number of the most significant digital marketing groups on Facebook, and the founder and admin of the private Facebook group Master Positioning Insiders.
Here’s Just Some of What You’ll Learn (and there’s a lot more!) and a Few of the Immediate Benefits You’ll Get:
You’ll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:
Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.
This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.
► POSITIONING INCREASES TARGETING ACCURACY AND CLICK-THROUGH RATES AT LOWER COSTS
You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:
I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.
When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.
► POSITIONING INCREASES CONVERSION RATES FOR YOUR HIGHEST VALUE TARGETS & CLIENTS
You’ll Close Higher Value Clients More Quickly Than Ever Before:
You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.
You’ll learn the most serious strategies and tactics to leave your competitors in the dust.
► YOU’LL QUICKLY DOMINATE YOUR CATEGORY & ELIMINATE YOUR COMPETITORS
A Few Words From Some Very Serious Marketers
Sean Brown
“Marty Marion is hands down the best strategic and operational brand positioning genius I have ever worked with. I invest in dozens of online and offline companies and have had my biggest successes when Marty gives his two cents. No one has a better understanding of how businesses and brands need to be positioned to thrive in today’s marketplace. Working with him has put me way ahead of my competition on numerous ventures.”
Sean M. Brown, CEO, Founder, Go VC and Co-Founder, AdLeaks
Steven Kang Profile Picture
“Marty is an experienced SEO with a specialty in large e-commerce sites, but his secret sauce is a unique approach to how branding and positioning impacts all marketing channels. He was a principal of two of the world’s largest ad agencies serving many well-known brands and has developed a math-based model called The Positioning Matrix he teaches to brands, agencies, marketers and consultants to help them gain advantage over competitors in their niche.”
Steven Kang, Founder & Admin, SEO Signals Lab
Steven Black UnstoppableFBA
“I’m one of the top experts on selling on Amazon and Facebook, and I can tell you it’s all about competition and competitive advantage. Marty Marion is the all-time master of branding and brand positioning for massive competitive advantage and he’s my number 1 go-to pro for optimizing brand positioning to gain fast competitive advantage. This program gets my highest recommendation.”
Steven Black, Founder & Admin, Unstoppable FBA
Robert Samuels
“For over 14 years, I have been professionally engaged with Marty Marion on a number of large and crucial brand and strategic marketing initiatives. He not only grasps the power and nuances of brand positioning for competitive advantage but has innovated powerful means to integrate this positioning science across all marketing channels seamlessly in delivering client brand dominance within their market niche.”
Robert N. Samuels, Former General Manager, OGILVY
Branding is NOT Positioning
Brand Positioning and De-positioning is what gets customers and clients to behave in favor of your brand and away from your competitors – whether it’s a purchase, a sign-up, a trial, asking for a quote, whatever.
Brand positioning is the FOUNDATION that underlies EVERY aspect of marketing, but it’s only ONE aspect of marketing strategy.
Positioning Comes Before Branding
The real secret is how you use positioning and de-positioning across every messaging touch point in every channel to communicate your positioning (or your client’s) to your target audience. Don’t make the mistake of thinking that clever branding, a sharp logo, or a cool tagline is enough. It isn’t. It’s also NOT about how clever your creative is, or how much you spend on advertising. You do NOT want to out-spend your competitors, you want to out-smart them. Let me teach you how to get this right… or fix what you have now so it soars.
Positioning is the underlying strategy of every successful marketing and advertising program and campaign. If your positioning is off, even a little bit, your marketing will not be as successful as it could be. Your POSITIONING STRATEGY and COMPETITIVE DE-POSITIONING STRATEGY must come first, THEN you develop all your BRANDING and MESSAGING elements to support and convey this positioning to your target audience. I’ll teach you everything you need to know to win.
MASTER COURSE CURRICULUM
AND PROGRAM DETAILS:
Lesson 1: The Core of Positioning & De-Positioning
Lesson 2: The Positioning Platform
Lesson 3: The Positioning Matrix™
Lesson 4: Category Classes, Why They Always Win, How to Create Yours
Lesson 5: ‘Brand’ vs ‘Branding’; Competitor vs Competition (Yes, They Are Different!)
Lesson 6: Doubt And Dissatisfaction – The Two Critical Movers, How to Create Them
Lesson 7: Brand Positioning Ladders and the Variance of Positioning Influence
Lesson 8: Brand and Positioning Traps You Are Making; How to Avoid Them; How to Fix Them
Lesson 9: Controlling The Decision-Making Process – Part 1
Lesson 10: Controlling The Decision-Making Process – Part 2
Lesson 11: Controlling Perceptions, Beliefs and Interrupts
Lesson 12: The Positioning Venn Systems
Lesson 13: Positioning in Advertising and for Agencies
Lesson 14: Marty’s Private Client Positioning Workflow
Lesson 15: Ultra Advanced Positioning and De-Positioning Tactics
Lesson 16: Segmentation To Increase Conversion, Stimulation and Retention
Lesson 17: Positioning and The Acquisition Phase
Lesson 18: Positioning and The Conversion Phase
Lesson 19: Positioning and The Stimulation Phase
Lesson 20: Positioning and The Retention Phase
Lesson 21 through 24: The Weaponization of Marketing and Advertising