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Julie Stoian and Cathy Olson – Funnel Gorgeous
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Author: Julie Stoian and Cathy Olson
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How To Build Gorgeous Funnels That Are
Easy To Create, On Brand, And Profitable
Even if you are not a designer, have been told that
“ugly” converts, and have no idea where to begin.
Julie & Cathy here, writing to you from the land of ugly funnels.
We set out on a mission six months ago to figure out why people settle for ugly funnels, and we were astonished at the data collected.
Turns out, most of the ugly funnel owners think this:
- The uglier the funnel, the more it will convert
- Design doesn’t matter as long as the copy is good
- Drag and drop editors will always look “template-ty” anyway so don’t waste time trying to be creative
- Design takes so long to learn and hiring a designer is expensive
- Even when I try to mimic good design, it looks like a 2nd grader did it
As we dug around deeper and deeper into ugly funnel land, we
noticed on the outskirts of the ‘ugly funnel owner forest’, were a
group of people EVEN more in the dark….
They refused to BUILD A FUNNEL AT ALL,
(and really, who can blame them?)
because they’d rather have no funnel
than an ugly funnel
(and really, who can blame them?)
Clutches pearls
This is exactly how this monster of
ugly funnels took over the Internet,
We’re Tired Of Ugly Funnels Winning
The Cashflow Game.
Truth be told, the only reason they claim #1 is because there are no gorgeous funnels out there to compete!
It’s kinda like Pepsi saying it’s the best Cola on the planet before Coke was invented.
Of course you can be #1 when you have no competition!!
Because here’s the real truth about beautiful design….
The only reason the “ugly funnel converts” lie even
started is because Internet Marketers everywhere
don’t want you to build GORGEOUS funnels
to compete with their money-hungry-design-starved pages.
Ever since the rise of the iPhone and other Apple products, our society as a whole
has a greater demand and appetite for a better user experience.
Good design means you can charge more, and make more… period.
We’re not just blowing smoke either.
17.5% increase
IN AVERAGE SALES
|
The Organization for Economic
Co-operation and Development reported that small businesses saw a 17.5% increase in average sales on improved goods and services when they invested in design.
Co-operation and Development reported that small businesses saw a 17.5% increase in average sales on improved goods and services when they invested in design.
75% judge credibility
OF A COMPANY ON DESIGN
|
According to web credibility
research from Stanford,
75% of users admit to
making judgments about a
company’s credibility
based on their website’s design.
research from Stanford,
75% of users admit to
making judgments about a
company’s credibility
based on their website’s design.
65% need visuals
TO BE ABLE TO PROCESS INFO
|
Humans are visual creatures. So it’s no surprise that many of us learn best through visual means. A study by the Social Science Research Network
found that 65 percent of people
are visual learners.
found that 65 percent of people
are visual learners.
Design is never an afterthought in any other market,
and it shouldn’t be an afterthought in online business either.
We’re Taking Back The Law Of Ugly Funnels And Changing It… Right Now.
“But Julie & Cathy, of COURSE I’d love a gorgeous funnel, but they are HARD to build….”
Lies. Lies. Lies.
The good news is… design can be taught.
Design is not magic (much as your artsy fartsy sister may
have wanted to convince you it is).
Good funnel design is simply about using colors, textures,
patterns, shapes, and images to help TELL your story.
How well you absorb the copy on a funnel page, is DIRECTLY related to the design
of that page. It’s about attracting the eye to the right place at the right time.
Good Funnel Design Becomes So Much Easier When You Understand The Concept Of Storyblocking™.
Storyblocking is the art of creating a STORY with your copy and your design. It’s not as hard as it sounds.
In fact, the copy for your funnels will dictate your design so you don’t have to be some magic design genius to think up something super original (Did your head just explode?)!
- You don’t have to be a crazy amazing designer.
- You can use simple drag-and-drop editors like ClickFunnels and get a unique look.
- Your design can accentuate your story, allowing you to charge moreand earn more!
You know what’s coming next don’t you?
We Would Love to Invite You to Become a Part of the
“Kill Fugly Funnels” Movement by Joining Us Inside a
Brand New Course Called…
We are a group of entrepreneurs that refuse to let
our brand, our products, and our services
be subject to “fugly” funnels just for the sake of cash.
You realize that we (the collective we) have a chance to eliminate fugly funnels
from the marketplace by simply flooding the Internet with GORGEOUS FUNNELS?!
What is
Funnel Gorgeous?™
FunnelGorgeous™ is a six module course that will completely and entirely teach you the concept of good design on your funnel pages.
Whether you have NO funnels at all, or a ton of ‘fugly’
ones, FunnelGorgeous™ will give you the training, tools,
and assets to transform your funnels to beautiful, on brand, profitable cash-flow machines.
ones, FunnelGorgeous™ will give you the training, tools,
and assets to transform your funnels to beautiful, on brand, profitable cash-flow machines.
Module 1: Funnel Assets
In Module One, we’re going to teach you how to create and build the core Funnel Assets needed for ANY and EVERY funnel. Most people skip this step when they build funnels, and we promise, it’s so much easier when you set up your workspace with all the creative inspiration you need before building.
We’ll Cover:
+ LOGOS (OR MULTIPLE PRODUCTS)
+ BRANDBOARDS FOR FUNNELS
+ COLORS/TYPOGRAPHY
+ COLORS/TYPOGRAPHY
+ PRODUCT MOCKUPS
+ CUSTOM GRAPHICS
+ TREATMENTS (LINES, BORDERS, HIGHLIGHTS, BULLETS)
Module 2: Storyblocking The Cornerstone Page
In Module Two, we show you how story and design are two sides of the same coin. You’ll learn to identify your cornerstone page and story in the funnel, and build a theme into that page first, before designing the rest of the funnel. We’ll also show you what elements in a cornerstone page are the “conversion” elements so you can use to design to accentuate them.
We’ll Cover:
+ IDENTIFYING YOUR CORNERSTONE PAGE
+ KEY ELEMENTS OF CORNERSTONE PAGE DESIGN
+ HEADLINE AREA
+ EPIPHANY BRIDGE STORY INTRO
+ SOLUTION *AHA!*
+ OFFER ANNOUNCEMENT
+ KEY BENEFITS/RESULTS/MEANING
+ KEY FEATURES OF OFFER
+ TESTIMONIALS
+ SCARCITY
+ GUARANTEE
+ REMINDER/WARNING
+ CALL TO ACTION
Module 3: Story Accentuation Through Design
In Module Three, we’re going to pull back the curtain on what makes something gorgeous. You’ll start to understand WHY you like something, and this is so important because once you know “why”, you can EASILY replicate it. Deconstructed Design is just a set of rules and patterns that are easily learnable (and flexible). Yes, learnable is a word…we think.
We’ll Cover:
+ BACKGROUNDS
+ TEXTURES
+ CALLOUTS
+ HOW GRAPHICS & COPY WORK TOGETHER
+ COPY FORMATTING (BOLD, ITALICS, UNDERLINE)
+ SHADOWS
+ ARROWS & ICONS
+ LINES AND SHAPES
Module 4: Simplifying Your Design Story on Mobile
In Module Four, we’re going to teach you how to simplify your story design so that the majority of your customers looking at your pages on mobile will be just as dazzled by your gorgeous design and copy.
We’ll Cover:
+ DUPLICATING DESIGN FOR MOBILE
+ HOW TO SIMPLIFY AND REDUCE ELEMENTS
WITHOUT SACRIFICING STORY OR CONVERSION
WITHOUT SACRIFICING STORY OR CONVERSION
Module 5: Design Refinement & Testing
In Module Five, we’re going to help you set your cornerstone page loose to a few select critique-ers so you can see your work through someone else’s eyes. We’ll show you what to look for, how to adjust details, and create a finished cornerstone page that will make building the rest of your funnel…a breeze.
We’ll Cover:
+ STICKY SECTIONS AND WHAT TO DO WHEN IT ISN’T WORKING
+ UNDERSTANDING & COMPREHENSION FROM YOUR BETA TESTERS
+ “POP” ELEMENTS FOR A FINISHED LOOK
In Module Six, you won’t believe how easy it is to design once you’ve gone through the first five modules. We’ll show you how to take your assets and cornerstone page and tell the story through design in the rest of the funnel.
We’ll Cover:
+ ORDER FORMS (INCLUDING PRICING BOXES, BUTTONS, SECURITY, AND BUMPS)
+ OTO FORMS (INCLUDING BRUNSON BOXES, GUARANTEES, AND BUTTONS)
+ SQUEEZE PAGES (INCLUDING HEADLINES AND INPUT FORMS)
+ ORDER CONFIRMATION FORMS (INCLUDING OFFER WALLS AND NEXT STEPS)
By the end of your study in FunnelGorgeous™ you’ll have everything you need to create funnels that are on brand, creative, unique, and most importantly… profitable.
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