Jenna Kutcher – The Podcast Lab

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Jenna Kutcher – The Podcast Lab
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Author: Jenna Kutcher
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Your 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days
** Because in case no one told you today: your voice is amazing and it needs to be heard.
It’s time to get your voice out into the world and I’ll help ya!
Are you ready to create your own podcast? Host your own show? And share your voice, your knowledge, your witty candor, or your expertise with the world?
Yeah, podcasting absolutely changed my world and now I’m giving you all the tools so that you can start your own podcast and change yours, too!
ARE YOU READY?
you might have seen me on:
Take It From Me…
I was in the shower with my iPhone balanced in a cup to try and amplify the sound. I was listening to a podcast — yes, while taking a shower — and I realized that I felt like I knew the host.
It hit me: podcasting gives you the ability to extend yourself in a way that isn’t possible with just photos and captions and 15 second snippets into your life.
I dried off my arm, snagged my phone from the cup, and voice texted my assistant.
I said, “You’re going to think I’m crazy, but… I think I’m going to start a podcast.”
Now, here I am, a podcast pro, because turns out — I LOVE podcasting. Who saw THAT coming?!
Before you picture a recording studio or a production team, I feel like I have to tell you this: I still record my podcast in a closet — and this isn’t a fancy closet with soundproofing, it’s a closet filled with boxes from our college days, puffy coats and keepsakes.
I host a top-rated podcast from my sweet little closet (that kinda needs some Marie Kondo love!)
Podcasting has changed my life, my business, my income, and my ability to impact the world… and there were a million reasons why I wasn’t ready or why it wouldn’t work! But it did.
And now I get to teach you the exact way I planned, started, recorded, launched, and grew my podcast in 30 days flat.
And it’s one of my absolute *favorite* creative endeavors of my life.
Getting your hands on the exact tools to know how to create your own podcast? We’re talking all the nitty gritty things that are holding you back.
Having step-by-step tutorials on all the scary tech so that you can can get your show online with more confidence and less confusion?
Seeing my exact guide to launching your show, the process I use to share my show on social, and how to get people hitting “play?”
Learning about how you can approach monetizing your podcast with a plan… I’ll share what I would do differently if I were to start over today.
Can you imagine…
I’ve taken everything I’ve seen and learned from creating a Forbes top-rated, iTunes chart-topping business podcast and turned it into a 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days.
I’m handing over the step-by-step system I used to get there… to you.
what? Heck yes!
The Podcast Lab
Introducing
What’s Inside the Lab
Planning Your Podcast
Module One
Inside of module two, I’ll walk you through how to actually record your podcast and the logistics of the different formats of podcasting! I’ll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.
Inside of this module I will walk you through:
– Recording your podcast
– Tips for editing your podcast
– Recording solo shows vs. interviews
– Naming your episodes and how to use keywords
– Our guide to show notes
Recording Your Podcast
MODULE two
Inside of module three, we’ll share all of the tech tutorials — you know, the things you’d spend hours scouring google for. I’ll walk you through your podcast set-up step-by-step to get your show onto the platforms, to submit your show to iTunes, and some of the other tricky tech aspects that can be confusing.
Inside of this module I will walk you through:
– Overview of publishing platforms and your RSS Feed
– How to decide where you will create your RSS Feed
– Tutorials for the platform you have decided on
– Get your RSS feed set up
– Adding your podcast player to your blog posts
Publishing Your Episode
MODULE three
Module four is all about launching your show. I’ll walk you through my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads. Oh, and if you’ve already launched a show, I’ll show you how to use social media to grow it!
Inside of this module I will walk you through:
– How to make sure your podcast launch is successful
– Ways to prepare, promote, and get people to take action
– Tips for getting more people to subscribe to your show
– How to leverage social media for launch and beyond
Launching Your Podcast
MODULE four
Money, money, money, monnnneeeyyy – yeah, I’m talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast. I’ll walk you through four different ways you can monetize, the methods I’ve tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.
Inside of this module I will walk you through:
– How to monetize your show from the very beginning
– Out-of-the-box ways to drive profits through podcasting
– Exactly what I would do if I were to start today
– What sponsorships really look like and how to know when you’re ready
Monetizing Your Podcast
MODULE five
Knowledge alone is amazing, right? But what does it look like when you get the templates, checklists, and tools to help you to execute and put that knowledge into action? Magic, that’s what it looks like.
Inside of the lab, you will also get these templates:
– The Podcast Lab course template to keep you on track
– The exact episode template we use for solo shows and interviews
– Our guide to creating content once and repurposing for other platforms
– Email templates to use from pitching to a guest to pitching yourself to other shows
– Email templates to help grow your show, equip your guests, and MORE
Templates + Checklists
oooh the templates
Tianna Tye
Tyepod
“ I joined the program after an unsuccessful podcast launch and now, podcasting has become more than a marketing strategy, it’s my favorite way to build connections with amazing business owners around the world. Jenna provides clear lessons with easy-to-follow directions which basically took away any excuses I had to not execute!”
“It took away any excuses I had to not execute…”