Jeff Sauer – FB Ads Complete Data Master Package

How To Get Your Facebook Ads Machine Running On All Cylinders in 2020 (and beyond)

Let me know if you’ve had any of these problems with Facebook Ads:

If you’ve experienced these frustrations, you’re far from alone.

We surveyed 667 Facebook advertisers, and it turns out…
The things we love about Facebook Ads… are also the things we hate.

This love-hate relationship along with a changing landscape are the main reasons I’ve received so many requests for help with Facebook Ads over the past few years.

The truth is, despite over 30 million dollars of pay-per-click management experience and recognized industry expert status…

I have had my own struggles with Facebook Ads.

(I’m not sure if these results were harder on my wallet or my ego.)

That said, these disappointing outcomes are probably what I deserve for throwing advertising money at an uninspiring offer.

Going from ROI negative to positive

For the past 2 years, I dedicated myself to finding a better, simpler way to get results with Facebook Ads.

I analyzed over 10,000 ads published by Facebook’s top advertisers to find valuable trends in their ad creative.

I mapped out every step and detail I needed to follow to make sure I hit my advertising targets.

And, I devised a method to simplify my audience targeting.

Then I put everything I had learned together and relaunched my Facebook Ads campaigns.

​Impressive results can come quickly

The outcome?

Getting these improved results felt fantastic.

BUT here’s what’s even more significant…
I discovered three vital (and somewhat surprising) success factors that can CHANGE your Facebook Ads fortunes.

​Success Factor #1

​It’s all about the DATA (Just NOT Facebook’s)

Facebook would rather NOT talk about data these days…

And many marketing “experts” treat data like a four-letter word that’s too powerful for you to process.
Yet, here’s the thing… focusing on the data actually makes running Facebook Ads easier.
When you let data guide your decision making, you remove emotion, intuition, and guesswork from your process.
However… the key is to make YOUR data the focus instead of Facebook’s.
Facebook provides us with so many advertising metrics that it’s enticing to sit back and let them do the work.
But letting Facebook’s data (alone) guide your advertising strategy is a recipe for disaster.
Instead, you need to:

When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…

You give yourself a strategic advantage.
You also avoid overspending to get results that won’t help you achieve your goals.
And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend.

​Success Factor #2

​Targeting isn’t everything

There’s a big myth surrounding targeting on Facebook Ads. And that myth is you need to target the perfect audience to be successful.

While targeting the right audience is important… matching the messaging of your ad content to the audience you want Facebook to deliver is far more vital to your success.
Think about it this way:

What this means is you don’t have to obsess over building hyper-precise targeting.

Instead, think about your audiences in terms of their “state of awareness.” Then, use your ad campaigns to target and engage your audiences based on their awareness levels. And track how your audiences’ awareness increases as result of your advertising.

The combination of broad targeting and precise tracking will help you get the best results.

Success Factor #3

​Focus on the customer journey (not the funnel)

It seems like every Facebook marketer on the planet is pushing their “Double-Comma Award Winning” funnel as the ultimate solution to your problems.

Now, I’ll admit, I’ve bought into the funnel fallacy in the past.
Yet, here’s the problem. The one-funnel-for-all strategy assumes everyone in your audience will follow a similar path to purchase. It’s a buy-or-die mentality.
And when you use this approach, most of your leads lose interest quickly, which means your conversions become more expensive.

So what’s the alternative to a single-path funnel philosophy?

Focus on matching your marketing tactics to the content in your ads, and help people have a positive experience with your brand.
Giving your audience a positive interaction with your brand allows you to keep the line of communication open (at a low cost) as that audience continues to engage with your ads and content.

Given the hype around Facebook Ads funnels, you might be skeptical that this approach works.

So let me share a key finding from my research that blew my mind: Of the 10,103 Facebook Ads I studied…
5,739 of them sent Facebook traffic to unique landing pages.

What does that stat mean?

The top advertisers are using targeted messaging to engage audiences… NOT simply trying to convert all their traffic with a single funnel.
This finding is great news because it means you can stop wasting time and money building unwieldy, broken funnels.
Instead, you can keep your marketing mechanisms lean and flexible while using Facebook Ads as a touchpoint to give your audience an experience they actually WANT!

Tilt the Facebook Ads playing field in your favor

Now, if in the past you’ve found yourself:

That will combine to give you the edge on Facebook Ads headed into 2020 and beyond.

Introducing The ONLY online training Program that gives you Command of the Data Driven system for getting impressive results from Facebook Ads

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. In 2014 I started traveling the world and presenting at marketing conferences like Superweek, DMSS, and InOrbit.

Since then, I’ve launched several successful online training programs while helping over 15,000 students master PPC Marketing, Data Analytics, and marketing growth principals.

Here’s what some of our members have to say about FB Ads Mastery