Isabelle Scott – Mastering Go to Market

Description

Isabelle Scott – Mastering Go to Market
Original Price: 947$
You Just Pay: 119.95$(One Time 88% OFF)
Author: Isabelle Scott
Sale Page:_https://web.archive.org/web/20211001140345/https://isabelleperreault.mykajabi.com/MastergotoMarket
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: email_Ebusinesstores@gmail.com Or Skype_Macbus87

Here’s What’s Inside the Go-to-Market Course
7 Content Modules
We’ll guide you through the GTM process step-by-step and show you how to achieve product-market fit
22 Lessons
You’ll get access to 22 lessons, each building onto each other, that look at GTM from both a B2B and B2C lens
17 Worksheets
You’ll receive templates to execute your competitive analysis, value proposition, marketing, budget, sales & more
4 Live Q&As
We’ll meet live to answer your questions and help you get unstuck as you work through the content in the course
4 Live Coaching Sessions
From marketing, pitching to investors, or personal branding, you’ll get four live coaching sessions with guest experts
Private Community
Connect with other students in the course, as well as the coaches, in a private Facebook community group
A Few Notes About the Course
You’ll have access to the entire course starting on day one but we recommended taking the lessons one at a time in sequential order. Every lesson builds unto the next and frankly, it helps to avoid the overwhelm of trying to go through everything at once!
Trust the process and at the end of 8 weeks, you will have a solid GTM plan and have the know-how to execute it.
We’ve developed full Go-to-Market plans for clients for 10x the cost of this course.
We wanted to make our framework available to everyone who is willing to put in the work. Go-to-Market is an essential business strategy for survival and resilience, especially in the decade of disruption to come.
Go-to-Market Course Curriculum
Module 1: The Fundamentals of Go to Market
In Module 1, you will learn where the go to market strategy fits in your business model and the importance of achieving product-market fit.
Lesson 1: Go to Market Overview
Lesson 2: Difference and Similarities between B2B and B2C
Lesson 3: Understanding Market Maturity and Why it Matters
Lesson 4: When and how to Pivot.
Module 2: Defining your Unique Value Proposition
In Module 2, the goal is to understand how to be seen and understood.
Lesson 1: Understanding Customer Needs
Lesson 2: Why us and not them? Your Differentiators
Less 3: Adjusting your Positioning and Messaging to your UVP
Module 3: Defining your Target Markets (B2B Focus)
In Module 3, you will learn how to identify and prioritize your potential markets
Lesson 1: Identifying your Markets
Lesson 2: Identifying top Accounts and Building your List
Module 4: Channel and Marketing Strategies (B2B Focus)
In Module 4, you will learn how to nudge buyers forward in their path to purchase.
Lesson 1: Funnel Fundamentals: Understand the Decision Stages
Lesson 2: Create your Buyer Personas
Lesson 3: Importance of Content and Inbound Marketing
Lesson 4: Understand the marketing mix
Module 5: Customer Personas and Marketing Strategies (B2C Focus)
In Module 5, you will learn how to align your marketing and sales to the customer lifecycle.
Lesson 1: Building your Customer Avatar
Lesson 2: Importance of Content in Attracting your ideal Customer
Lesson 3: Develop your Marketing Strategy
Module 6: Developing your Marketing Plan (B2C Focus)
In Module 6, you will learn how to develop your tactical plan
Lesson 1: Develop your tactical plan and build your budget
Lesson 2: Tools of the Trade for Scaling a Business
Module 7: Sales Execution
In Module 7, you will learn about the nuances of combined sales and marketing operations and when to scale them.
Lesson 1: Fundamentals of Sales Execution
Lesson 2: The Top Sales Methodologies
Lesson 3: Scaling your Sales Operations
Lesson 4: Customer Relationship Management
The HUGE benefit of this program is the step-by-step approach, each module building on the other, walking you through every phase of bringing your product to market. Each module has a combination of worksheets, templates or cheatsheets that we have developed over the span of decades of work! This alone is worth 10x the price of the course!