ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy

Description

ConversionXL – Lindsey Christensen – Become Great At Marketing Strategy
Original Price: $499.00
You Just Pay: $49.95 (One Time – 90% OFF)
Author: Lindsey Christensen
Sale Page:_https://cxl.com/institute/online-course/marketing-strategy/
Product Delivery : You will receive a receipt with download link through email.
Contact me for the proof and payment detail: email_Ebusinesstores@gmail.com Or Skype_Macbus87

Become great at marketing strategy
Learn how to build and execute an effective marketing strategy
Online course:
Marketing Strategy
By Lindsey Christensen, CMO @ Thoughtbot
Course length: 1h 00min
Turn your marketing department into a valuable profit center
For many companies, marketing strategy can feel like a black box.
Because there’s no one-size-fits-all approach, even smart marketers wonder where to start. For junior and mid-level marketers especially, crossing the gap from individual contributor to strategic leader can seem insurmountable.
It’s time we change that.
With the right approach and a few key frameworks, you can learn to think like a strategist and turn marketing into a key growth engine for your business.
Get a lesson preview
Learn how to develop a winning marketing strategy to crush your KPI’s
Learn the keys to successful research for your marketing strategy in this free lesson.
Enter your email
I agree to receive email updates.
After taking this course, you’ll:
Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.
Make a tangible impact – Learn how to organize marketing experiments and measure results.
Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.
Knowing marketing strategy makes you more valuable
No matter your role, Marketing Strategy is an invaluable business skillset. As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization.
Laura B.
Director of Media & Digital Strategy @ Mandala Agency
US
The content is insightful, actionable and doable.
I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
Alex B.
Paid Search Analyst @ ConversionWhale
US
CXL Institute has helped me tremendously in my journey to become the best digital marketer I can be.
It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.
Account Manager @ ePPC Digital
Estonia
CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
This course is essential for you if …
You want to advance your career and start taking on more leadership roles.
You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.
You want to feel confident pitching and discussing new strategies with your marketing team and during interviews.
This course is NOT for you if …
You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.
You can’t move quickly. Rapid iteration and fast learning cycles are the key to success in marketing strategy.
You’re not ready to own your results. Taking responsibility for business-critical decisions should be something that excites you.
This course is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives. The course starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company.
Enrolling students should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams.
About
Lindsey Christensen
Lindsey Christensen, is the CMO at thoughtbot, a product design and development consultancy with studios across the US and UK.
Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD, and held a variety of marketing roles at engineering software giant, PTC. She’s been named a Top Woman in Boston Tech.
Course overview
Your full course curriculum
Marketing strategy
1Marketing’s role in business
In Lesson 1, we explore core marketing concepts and how they apply in product and service companies. Even if you’re familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole.
You’ll learn:
The 8 core areas of marketing, and how they support business objectives.
Common misconceptions about marketing, and how marketers fall into their trap.
How to effectively partner with sales, and why it’s critical to success in a for-profit company.
2Creating a research plan
3Interviewing, analyzing, and augmenting
4Using insights to drive strategy
5Creating a cohesive strategy
6Executing your plan
Show off your hard-earned skills and strengthen your profile
LinkedIn is easily the largest professional network in the world with more than 600 million users.
But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.
A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.
What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!