Adriaan Dekker – Google Ads Playbook

Adriaan Dekker – Google Ads Playbook
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Google Ads Playbook by Adriaan Dekker is the ultimate guide to creating, optimizing, and scaling high-converting Google Ads campaigns. Whether you’re a business owner, digital marketer, or entrepreneur, this playbook provides proven strategies, expert frameworks, and automation techniques to maximize ROI and drive consistent traffic.

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What is the Google Ads Playbook?

Google Ads Playbook is a step-by-step system designed to help you:

• Build profitable ad campaigns from scratch.
• Optimize ad performance using data-driven strategies.
• Lower cost-per-click (CPC) and maximize conversions.
• Scale winning ads for sustainable growth.
• Avoid common mistakes that waste budget and reduce effectiveness.

This playbook is perfect for beginners and advanced advertisers looking to master Google Ads in 2025.

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Key Features of Google Ads Playbook

• Winning Google Ads Structures: Learn how to set up campaigns for maximum performance.
• Advanced Bidding & Targeting Strategies: Optimize CPC, ROAS, and audience segmentation.
• Ad Copy & Creative Mastery: Write high-converting ad copy that boosts engagement.
• Retargeting & Remarketing Tactics: Re-engage potential customers and increase conversion rates.
• Budget Optimization & Scaling: Manage ad spend efficiently for long-term growth.

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What You Will Learn in Google Ads Playbook

1. Google Ads Fundamentals & Campaign Setup

• Setting up search, display, and video ads the right way.
• Choosing the best campaign objectives for your business.

2. High-Performing Ad Copy & Creative Strategies

• Writing compelling headlines and descriptions.
• Designing eye-catching display and YouTube ads.

3. Audience Targeting & Bidding Strategies

• Using AI-powered bidding for better conversions.
• Segmenting audiences for higher engagement and ROI.

4. Retargeting & Conversion Optimization

• Setting up retargeting campaigns that bring back lost leads.
• Improving landing pages for better ad performance.

5. Budgeting, Scaling & Long-Term Growth

• Allocating ad spend efficiently across different campaigns.
• Scaling winning ads while maintaining profitability.

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Why Choose Google Ads Playbook?

• Created by Adriaan Dekker: An expert in Google Ads and paid traffic optimization.
• Data-Driven Strategies: Use real-world-tested techniques for ad success.
• Avoid Costly Mistakes: Learn how to optimize and scale campaigns properly.
• Maximize ROI: Get higher conversions while lowering ad costs.

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Who Should Enroll in Google Ads Playbook?

• Business Owners & Entrepreneurs: Generate consistent leads and sales.
• Marketers & Advertisers: Improve Google Ads skills and campaign results.
• Freelancers & Agencies: Deliver better ad performance for clients.